Since scientists now suggest that what we eat is absorbed into our bodies, there is growing concern that the use of synthetically produced chemicals in candy products could pose a threat to our health. While people are becoming increasingly health conscious and keen to adopt a more ethical lifestyle, the safety of such products is therefore emerging as a main consideration.

Children and adults love to eat candy
According to Allergy Kids’ medical board, one of out of every three children now has allergies, asthma, ADHD or autism, affecting 20 million children. Allergies now affect approximately 20% of all children, having increased by 400% in the last twenty years. Over this same period of time, ADHD has increased by 400% and asthma has increased by 300%, with a 56% increase in the number of asthma deaths.

So what has changed? …Additives & Preservatives…
Unless ingredients are scrutinized in an informed way, ‘natural’ or ‘organic’ labels can currently be misleading, because pseudo-natural and organic products (including many found in Health Food Shops) may also contain ingredients with a known risk to health. As an example, in the United States, The U.S. Department of Health Agency for Toxic Substances Substances. (ATSDR) names Cassava as the primary source ingredient for manufacturing of Tapioca. It is a plant that contains high levels of cyanide.

The really alarming phenomenon is that Cyanide has been found in at least 471 of the 1,662 National Priorities List sites identified by the Environmental Protection Agency (EPA). The ATSDR reports “Compounds that release cyanide are naturally present in plants and therefore can be considered ‘organic’. The amounts are usually low in the edible portion of foods, they are higher in cassava…. people should avoid exposure to products that could prevent accidental cyanide poisoning.

Exposure to lower levels may result in breathing difficulties, heart pains, vomiting, blood changes, headaches, mood changes and general feeling of poor healthExposure to high levels of cyanide harms the brain and heart, and may cause coma and death.

The FDA provides for a maximum tolerance allowed in food but do they take into consideration whether it’s a 300 pound male or 20 pound child that will be consuming it, nor do they consider the accumulated amounts that may be consumed.

The Mayo Clinic reports dry mouth is common among older adults. Mouth dryness may be due in part to the effects of aging. As you get older, your salivary glands may secrete less saliva. Thirst and your perception of thirst also may change. Thirst receptors in your brain become less responsive to your body's need for fluids. For this reason, older adults are at increased risk of dehydration. A common, reversible cause of dry mouth is a side effect of medication. Methods to reduce mouth dryness include sucking on a candy. Pure Fun Premium candies contain no additives or preservatives and will help stimulate production of saliva.

Consequently, there is a rising demand for candies that are based on organic ingredients such as fruit and vegetable extracts, rather than chemicals and synthetic recipes. Pure Fun was founded in 2006 by Luna Roth with a team of highly committed, professional, talented and like minded partners and associates who are committed to research and development, microbiology, manufacturing, and excellence of customer service.
Pure Fun Confections offers an unusually wide choice of candy items for a healthy, ethical lifestyle. They make organic, natural, eco-friendly hard candies, lollipops, candy canes and cotton candy that will satisfy your sweet tooth without any chemicals or additives!

The company is located at 490 Midwest Road in Scarborough, Ontario, Canada with distribution capabilities throughout Canada, U.S.A., U.K., Europe, Australia, Israel, and Asian markets. They work with state of the art QA labs, maintain in-house R & D, and hold many certifications including organic, vegan and kosher.parve.
Pure Fun’s comprehensive range includes candies made primarily from organic brown rice syrup organic cane juice. The lollipops, candy canes and hard candies are made in Canada or the U.S. under strict supervision of organic certification bodies. All candies are Gluten Free, Casein Free, Allergy Free and contain no artificial colours or flavors and taste delicious.

Manufactured with only Certified Organic ingredients, "better for you candy®" is made just the way our grandparents enjoyed it…. candy that was made before FD&C colors, pesticides, BHT, synthetics, artificial flavors, refined sugar and genetic modification were invented. Pure Fun candy is manufactured under Fair Trade conditions in Canada and the U.S.A. and does NOT take advantage of cheap labor from underdeveloped countries.

Pure Fun’s low GI (Glycemic Index), Certified Organic Brown Rice Syrup is one of the best alternatives to tame the roller coaster ride of your blood-sugar levels while continuing to pamper your sweet tooth. These are organic natural sweeteners produced by steeping brown rice with a special enzyme preparation. Following this method the broken whole grains or brown rice are converted into a smooth-flavored and pleasantly sweet liquid extract. Organic Brown Rice Syrup is quite healthy and mild with a buttery flavor and delicate sweetness, which makes it an ideal choice for making Pure Fun Organic candy. The nutritional values and derived benefits of Certified Organic Brown Rice Syrup lay hidden in its main ingredient, the brown rice. Brown rice is simply white rice that still has the bran intact and thus becomes a much better source of fiber. Besides the fiber found in the brown rice, the bran contains nutrients like magnesium, manganese, and zinc. All these healthy advantages of organic brown rice are transferred and reflected in it’s by products, Brown Rice Syrup being one of them. Generally a healthy helping of organic Brown Rice Syrup consists of approximately 50% soluble complex carbohydrates, 45% maltose and 3% glucose. However in sharp contrast with regular sugar or tapioca, the glucose in Brown Rice Syrup is absorbed easily into our system, leaving lesser provision for fat accumulation.

Combined with certified organic evaporated cane juice "is just that--the juice of sugar cane in its whole, natural state. Only the water is removed. As a whole food it still retains its vitamins and minerals. It also retains its natural balance of sucrose, glucose, and fructose instead of being straight sucrose. This is a dark brown sugar that contains molasses and has a slight caramel flavor. These natural organic cane sugars processed "low-tech" contain components essential for their digestion and are metabolized more slowly than white sugar.

The company believes in zero tolerance for pesticides, synthetic chemicals, cyanide derivatives, preservatives, trans-fats, and dyes! They use only the finest non-allergenic, non-toxic organic ingredients, organic and natural colors and flavors derived from non-genetically modified fruit and vegetables to satisfy restrictive diets and a healthy lifestyle. All raw material suppliers are encouraged to establish fair trade practices and guarantee only the finest ingredients are used to make Pure Fun candy.

Particularly positive feedback has been received from allergy sufferers, and people with Gluten and Lactose intolerances. Likewise, as awareness increases about the added vulnerability of children, parents are especially keen on Pure Fun candies. Pure Fun “better for you candy®” is recommended by allergy groups as an excellent alternative to conventional candy.

Pure Fun has a large selection of candy including lollipops, candy canes and hard candy in a variety of flavors like goji berry, pomegranate, and green apple, candy for those seeking a healthy, environmentally friendly lifestyle alternative.